Liam Riddler, Creative at McCann London said: “Last year a family member’s invisible disability – specifically Crohn’s disease – had a huge impact on my life. It soon became clear to me how people with invisible disabilities are often mistakenly judged for using disabled access points. This is why we here at McCann created Visability 93 - to somehow make the invisible, visible”.
Lisa Carrana, designer at McCann London wants the Visability 93 symbols to be simple in their form and instantly recognizable. “Creating a visual language which could help build awareness on invisible disabilities is something close to my heart. My mother was diagnosed with Alzheimer’s Disease three years ago and as her primary care giver, I have witnessed first-hand her struggle”.
McCann’s Head of Design Dan Howarth finds it hard to believe the wheelchair symbol designed by Susanne Koefoed is 50 years old this year. “This feels like the perfect time to start a conversation about change. We are not declaring our symbols as spot-on or in any way final, it’s simply a starter for 10. With the help of our peers in the design community we want to create and collaborate on something with true meaning.”